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Research papers

Senior citizens

There is no doubt: The "Senior Citizens Market" is growing all over Europe. Thus developing specific marketing strategies and the adaptation of the touristical offer to the prospective needs of the elderly tourists are becoming more and more...

Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Martin Lohmann, Astrid Kösterke
June 15, 1991
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Citation

Lohmann and Kösterke (1991a, June 15). Senior citizens. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/senior-citizens